Mobility Intelligence for Automotive Marketing, Field and Sales Operations

Optimize sales performance across the entire network

Increased competition, fragmented markets and shifting consumer loyalties all add up to a challenging environment for sales and sales operations.

Fueled by the largest global database of vehicle registration, market and consumer data, S&P Global Mobility helps OEMs' National Sales Companies and dealer networks achieve revenue goals, improve efficiency and build a more loyal customer base through:

• Retail Network Analysis and Design – map the ideal network via sophisticated self-serve tools and expert support.
• Improved Sales Planning & Communications – leverage a shared view of regional and dealer-level sales and marketing performance including over/under performance to plan, pump-in/pump-out and competitive analysis, segment and zip-level opportunity planning and reporting.
• Marketing Campaign Support – improve campaign performance and list generation.

Increase aftersales revenue and customer loyalty

As the average age of vehicles on road lengthens, the market for replacement parts and extended vehicle service has never been greater. For National Sales Companies and dealers, providing quality service and parts not only drives substantial profit but significant contribution to owner loyalty.

Combining the world’s largest database of vehicle registrations and vehicles-in-operation and forecasts for 99% of the world’s global production, S&P Global Mobility delivers solutions that:

• Optimize part inventory and placement – rely on the most trusted market and demand (VIO) analysis down to the model level.
• Improve After-sales marketing impact – apply best-in-class data capture and integration (DMS retail, warranty service; parts; new/used vehicle sales); market sizing; campaign planning and execution; performance measurement and reporting.