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The US automotive industry collectively spends billions of dollars incentivizing sales each year. While the industry has a reputation for counting pennies, rebates and incentives may be the most undermanaged expense category in the industry and can account for 10-20% of revenues. Low inventory has caused dealers to forgo best practices and lose connection to their customers. As a result, brand loyalty is down, and OEMs need smarter ways to steer who receives what incentive. Enterprise EyeQ works with Mastermind to integrate customer data, which is used by OEMs to design Private Incentive campaigns, that are then deployed directly to customers – driving traffic across their dealer network.
Maximize incremental sales efficientlySchedule an exploratory call with an OEM Account Director
Design incentive offers with confidence and deploy campaigns faster
Accurately forecast sales volumes and campaign costs
Testimonials
“Private Incentives have given us the chance to delight our customers. We just sold an Audi SQ7 thanks to Mastermind’s predictive marketing, which recommended the vehicle upgrade and included a $1,500 Private Incentive. They were excited to get into a better car with a payment they were happy with.”
– Camden Axel Steele: New Vehicle Director, Audi North Park
“Adding Private Incentives through Mastermind has been a tremendous boost to help us close more deals and retain our loyal customers by closing the payment gap, creating happy customers.”
- Val Pereira: General Sales Manager, Smythe Volvo Cars
Solutions that meet your needs
For OEMs looking to maximize incremental sales, S&P Global Mobility offers a data driven sales campaign planning tool – Enterprise EyeQ. The platform was developed for OEMs to deploy customer-specific incentives, to increase brand loyalty and support profitability, because S&P Global is intensely focused on offering invaluable insights and unmatched data that put our customers at the forefront of innovation in the industry.
Enterprise EyeQ operates with three components
Vehicle Affinity
The Vehicle Affinity model uses a combination of registration and demographic data to analyze vehicle segment trends, allowing you to accurately predict which in-market customers are most likely to buy.
Price Sensitivity
The Price Sensitivity model calculates the likelihood of in-market customers buying a specific vehicle at varying price points. This involves computing a Behavioral Prediction Score for all customer-vehicle combinations at different prices.
Optimization Engine
Following campaign parameters set by the OEM, the Optimization Engine automatically selects the right combination of prospects to maximize incremental sales through Private Incentive allocation.
Advantage
Glean industry leading insights through S&P Global’s highly reputable data assets and modeling capabilities coupled with our predictive marketing campaigns.
