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Surfactants, Household Detergents & Their Raw Materials

Chemical Economics Handbook

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Published March 2022

Global consumption of household products containing surface-active agents will continue to grow at an average annual rate of 2.8% during 2021–26, driven primarily by the developing markets in Asia, particularly mainland China and India. The demand for associated surfactants and their raw materials will vary by region, based on the development of detergent formulations, washing technologies, legislation, and consumer preferences for liquid, powder or single-dose products and their impact on sustainability.

The following chart shows consumption of household products containing surfactants by major region:

Consumption of Surfactants

The following chart shows consumption of surfactants used in household detergents by major region:

Consumption of Surfactants

Corporate activity in the household detergents and surfactants industry remains dynamic, with numerous divestments, acquisitions, joint ventures, and investments announced since the last report was published in 2019, as organizations try to meet the challenges of volatile feedstocks, supply chain disruptions, emerging markets, new capacity expansions, and sustainability targets

This report provides an excellent insight into the global market for household detergents and cleaners, as well as the major surfactants and their raw materials associated with the production of such detergents. It has been compiled using primary industry research and brings together elements of other S&P Global reports in the Chemical Economics Handbook (CEH) and Specialty Chemicals Update Program (SCUP) suite of surfactantrelated reports.

For more detailed information, see the table of contents, shown below.

S&P Global’s Chemical Economics Handbook – Surfactants, Household Detergents and Their Raw Materials is the comprehensive and trusted guide for anyone seeking information on this industry. This latest report details global and regional information, including

Consumption of Surfactants

Key benefits

S&P Global’s Chemical Economics Handbook – Surfactants, Household Detergents and Their Raw Materials has been compiled using primary interviews with key suppliers and organizations, and leading representatives from the industry in combination with S&P Global’s unparalleled access to upstream and downstream market intelligence and expert insights into industry dynamics, trade, and economics.

This report can help you

  • Identify trends and driving forces influencing chemical markets
  • Forecast and plan for future demand
  • Understand the impact of competing materials
  • Identify and evaluate potential customers and competitors
  • Evaluate producers
  • Track changing prices and trade movements
  • Analyze the impact of feedstocks, regulations, and other factors on chemical profitability
Buy individual report now Contact:
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Table of Contents

Section Page Number

Executive summary 8
Summary 9
Abbreviations 14
Introduction 16
Environmental issues 20
North America 20
Europe 21
Mainland China 22
Japan 23
Supply and demand by region 24
North America 24
Household detergents 24
Household laundry detergents 24
Laundry detergent components 25
Producing companies 28
Consumption 30
Dishwashing liquid detergents 32
Automatic dishwashing detergents 34
Miscellaneous household cleaners 34
Price 34
Surfactants 35
Surfactants for laundry products 37
Surfactants for dishwashing liquids 37
Anionic surfactants 38
Alcohol sulfates (AS) and alcohol ether sulfates (AES) 40
Linear alkylbenzene sulfonates (LAS) 42
alpha-Methyl ester sulfonates (MES) 44
alpha-Olefin sulfonates (AOS) 44
Paraffin sulfonates (SAS) 44
Nonionic surfactants 44
Alcohol ethoxylates (AE) 44
Nonylphenol ethoxylates (NPE) 45
Alkylpolyglucosides (APG) 46
Fatty alkanolamides (FAA) 46
Fatty amine oxides (FAO) 47
Fatty amidopropylamine oxides (FAPAO) 48
N-Alkylglucosamide (AGA) 48
Price 49
Surfactant raw materials 49
Salient statistics 49
Ethylene oxide (EO) 50
Detergent alcohols 50
Linear alkylbenzene (LAB) 52
Trade 53
Imports 53
Exports 53
Latin America 53
Surfactants 53
Surfactant raw materials 54
Linear alkylbenzene (LAB) 54
Detergent alcohols 54
Ethylene oxide (EO) 54
Western Europe 54
Corporate activities 55
Associations and interest groups 58
Rules and regulations 61
Household detergents 63
Producing companies 63
Salient statistics 65
Products 68
Laundry powders 68
Laundry liquids 69
Dishwashing (light-duty dishwashing liquids) 70
Household cleaners 70
Price 70
Trade 71
Surfactants 71
Producing companies 71
Salient statistics 83
Products 85
Anionic surfactants 86
Nonionic surfactants 91
Amphoteric surfactants 94
Cationic surfactants 95
Price 95
Trade 96
Imports 96
Exports 98
Surfactant raw materials 100
Producing companies 100
Salient statistics 100
Linear alkylbenzene (LAB) 100
Detergent alcohols 101
Linear alpha-olefins (LAO) 102
Ethylene oxide (EO) 103
n-Paraffins 104
Price 104
Central and Eastern Europe 105
Household detergents 105
Producing companies 105
Salient statistics 107
Price 108
Trade 108
Surfactants 109
Producing companies 109
Salient statistics 111
Price 112
Trade 113
Imports 113
Exports 115
Surfactant raw materials 116
Middle East 117
Household detergents 117
Producing companies 117
Salient statistics 118
Price 120
Trade 121
Surfactants 121
Producing companies 121
Salient statistics 123
Price 125
Trade 126
Imports 126
Exports 126
Surfactant raw materials 127
Africa 128
Household detergents 129
Producing companies 129
Salient statistics 130
Price 131
Trade 131
Surfactants 132
Producing companies 132
Salient statistics 133
Price 134
Trade 135
Imports 135
Exports 135
Surfactant raw materials 135
Mainland China 136
Household detergents 136
Producing companies 138
Salient statistics 140
Surfactants 141
Producing companies 141
Salient statistics 147
Products 149
Anionic surfactants 149
Nonionic surfactants 151
Cationic surfactants 153
Amphoteric surfactants 154
Price 156
Surfactant raw materials 156
Producing companies 156
Products 158
Linear alkylbenzene (LAB) 158
Detergent alcohols 159
Price 160
Japan 160
Household detergents 160
Producing companies and production 163
Laundry powders 163
Laundry liquids and dishwashing liquids 164
Detergent formulation 165
Price 166
Trade 166
Surfactants 167
Anionic surfactants 167
Producing companies 167
Linear alkylbenzene sulfonates (LAS) 167
Alcohol sulfonates (AS) and alcohol ether sulfates (AES) 168
Other 169
Nonionic surfactants 170
Producing companies 170
Alcohol ethoxylates (AE) 170
Fatty alkanolamides (FAA) 173
Alkylpolyglucosides (APG) 173
Other surfactants 173
Producing companies 173
Fatty amine oxides (FAO) 174
Cationics 174
Price 175
Surfactant raw materials 175
Linear alkylbenzene (LAB) 176
Detergent alcohols 176
Linear alpha-olefins (LAO) 176
Other Asia 177
India 177
Household detergents 177
Producing companies 177
Salient statistics 177
Surfactants 178
Surfactant raw materials 179
South Korea 181
Household detergents 181
Producing companies 181
Production 181
Trade 182
Surfactants 183
Surfactant raw materials 183
Taiwan 184
Household detergents 184
Producing companies 184
Production 185
Trade 185
Surfactants 186
Surfactant raw materials 186
Additional resources 188
Revisions 190
Data Workbook 191
Notice 192

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