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    汽车保有量(VIO)和车辆注册数据分析

    Learn more about 汽车保有量(VIO)和车辆注册数据分析
    去年共销售了多少辆汽车?

    汽车制造商、全国销售公司及其经销商需要准确的汽车市场数据来评估自己的表现,并与竞争对手进行比较。汽车市场报告通过一个基于网络的平台提供有关数亿辆新车和二手车注册、汽车保有量(VIO)和车主人口统计数据,助您轻松评估您在世界各地的市场份额。整合专有数据,并通过动态表格、图形、地图和仪表板可视化您的市场。每月发布自动更新数据的报告。通过支持在企业范围内同时访问该工具,您的团队可以实现一致的报告并提高运营效率。

    订阅S&P Global[标普全球]服务可帮助您:

    • 了解品牌/经销商销售模式
    • 识别关键的趋势和潜在的机会
    • 制定有针对性的营销策略
    • 计划未来售后配件库存
    • 通过新车和二手车销售和服务提高收入

    使用车辆注册数据解锁市场机会 获取我们全球市场报告工具的现场演示
    现场演示

    汽车市场报告功能

    • 数据立方体:使用多个筛选条件进行汽车市场研究:
      单位、销量、增长率、份额、平均、车龄、品牌、制造商、车型、细分市场、地理位置(细至邮政编码);使用多种图形展示结果;导出数据到Excel
    • 制图:分析单个区域,生成带有颜色标记的需求和竞争地图,包括经销商位置和人口统计数据,出口地图
    • 预定义图表:分析不同的数据集,并根据个人需求定制图表
    • 列表和报告:使用标准化格式进行月度报告,并根据需要添加自定义报告
    • 多窗口视图:在单独窗口或选项卡中显示不同的输出类型,存储视图,每月更新后自动刷新
    • 保存和共享查询结果:创建查询并将结果与小组成员共享

    包含哪些内容

    全球市场报告

    新车注册

    包括多达80个国家的全国月度新注册数据,覆盖全球97%的车辆销售,包括:

    • 制造商、车型、车身类型、技术细节
    • 定价和规格数据
    • 车主注册类型(私人、车队、租赁)
    • 燃料和排放细节
    • 销售渠道
    • 排放细节
    • 20个车辆属性
    • 7年期历史数据
    • 地理位置(细分至邮政编码)
    • 车主人口统计数据(部分国家)
    • 可单独提供12年期预测

    应用:销售、规划和营销

    • 评估销量和市场份额的变化
    • 评估市场规模、分析和细分市场
    • 对标竞争对手
    • 规划和控制销售运营
    • 分析产品生命周期并制定市场特定的车型战略
    地方注册
    • 经销商业绩
    • 区域潜力分析
    • 流入/流出
    • 年度销售目标
    应用:市场绩效
    • 评估经销商绩效
    • 制定经销商销售目标
    • 支持经销商的销售和服务业务
    • 分析区域和市场细分趋势
    • 制定定向市场营销策略
    • 了解竞争对手的销售模式
    • 连接至经销商网络模拟系统
    汽车保有量/PARC

    提供超过45个国家的详细分析和预测,覆盖全球汽车保有量的90%,包括:

    • 车龄、制造商、车型、车身类型、燃料类型、汽缸数、变速箱、车主类型
    • 汽车保有量规模
    • 报废率发展
    应用:售后市场
    • 评估各国售后市场需求量
    • 确定相关市场份额
    • 了解车辆车龄分布
    • 分析售后市场零配件/服务潜力
    • 根据市场或地理位置预测零配件需求
    • 根据细分市场和车型级别获取5年期汽车保有量预测
    • 连接至WorldView获取售后市场信息
    二手车注册

    随着车辆从租赁公司和车队退出,它们需要重新营销。S&P Global[标普全球]提供超过32个国家的二手车交易数据,使用专有算法来确定车辆所有权变更情况,其中包括:

    • 超过20个车辆属性
    • 细分、品牌、制造商、车型、车身类型、车主类型
    • 5年期历史数据
    • 地理位置(细分至邮政编码)
    • 车主人口统计数据(部分国家)
    应用:车队/再营销
    • 了解不同国家/地区的二手车市场
    • 按照品牌和燃料类型分析市场份额
    • 评估二手车市场的车龄分布情况
    • 调整库存以满足未来二手车需求
    • 了解竞争对手的销售模式

     

    美国和加拿大市场报告

    新车注册

    提供美国(包括哥伦比亚特区和波多黎各联邦共和国)和加拿大的月度新注册数据,包括:

    • 制造商、车型、系列
    • 车主注册类型(私人、车队、租赁)
    • 超过20个车辆属性
    • 最长可追溯10年期历史数据
    • 地理位置(细至人口普查区)
    • 车主人口统计数据
    应用:销售、规划和营销
    • 评估销量和市场份额的变化
    • 评估市场规模、分析和细分市场
    • 对标竞争对手
    • 规划和控制销售运营
    • 分析产品生命周期并制定市场特定的车型战略
    汽车保有量

    提供美国(包括哥伦比亚特区和波多黎各联邦共和国)和加拿大的汽车保有量数据,包括:

    • 制造商、车型、系列
    • 车主注册类型(私人、车队、租赁)
    • 超过20个车辆属性
    • 地理位置(细至人口普查区)
    • 车主人口统计数据
    应用:售后市场
    • 评估各国售后市场需求量
    • 确定相关市场份额
    • 了解车辆车龄分布情况
    • 分析售后市场零配件/服务潜力
    二手车注册

    S&P Global[标普全球]提供美国(包括哥伦比亚特区)和加拿大的二手车交易数据:

    • 制造商、车型、系列
    • 车主注册类型(私人、车队、租赁)
    • 超过20个车辆属性
    • 最长可追溯10年期历史数据
    • 地理位置(细至人口普查区)
    • 车主人口统计数据
    应用:二手车市场
    • 了解地理区域的二手车市场情况
    • 按品牌分析市场份额
    • 评估二手车市场的车龄分布情况
    AutoCreditInsight™

    提供附带贷款发放数据的新车和二手车注册情况

    S&P Global[标普全球]与TransUnion合作,提供最全面、准确和及时的车辆注册数据以及汽车贷款发放活动。

    可以随时访问当年加上过去五年的新车和二手车月度注册量数据,并附带客观的贷款和信用信息。

    我们基于网络的强大平台可提供快速、灵活和强大的统计查询、报告和分析功能,帮助您更好、更快的做出决策。

    获取更多信息
    市场监测

    经销商新车和二手车注册情况洞见

    获取更多信息

    快速可视化您的市场份额

    以下示例来自我们的全球报告解决方案MarketInsight。如需获取Catalyst For Insight演示以及美国和加拿大报告解决方案,请联系我们。

    按制造商、国家和细分市场查找新车注册情况
    生成地图以查看对您车辆需求较高的地区
    按平均CO2排放量和价格比较新车注册情况
    按经销商确定区域销量情况
    在国家地方层级对经销商业绩进行基准评估
    按车龄对二手车需求进行排序,以开展市场营销活动
    按国家分析汽车保有量,并计算对零配件的需求

     

    您有问题。我们有答案。

    使用我们的市场报告工具来回答以下类型的问题。
    销售、营销和产品规划
    • 如何量化车型的实际销售趋势?
    • 不同国家和地区的市场竞争情况怎么样?
    • 我如何知道在特定国家是否以合理的定价提供合适的车型?
    再营销
    • 我哪里可以找到关于二手车市场的数据?
    • 哪种二手车类型的需求量较高?
    • 车主年龄所对应的需求有何不同?
    • 我的二手车供应在哪里能快速实现销售?
    • 新车进入二手车市场的速度如何?
    售后市场
    • 我的车辆保有量规模、车龄和报废情况如何?
    • 未来车辆保有量的变化将如何影响我的售后市场业务?
    市场绩效
    • 不同地区的市场趋势如何?
    • 我如何衡量经销商的销售绩效?
    • 我的经销商选址是否正确,竞争力如何?
    • 我的经销商在汽车市场上的表现如何?
    • 我的经销商网络是否能够覆盖区域内的销售潜力?

     

    汽车市场常见问题

    去年共销售了多少辆汽车?

    2021年全球轻型汽车销量为8,027.5万辆。有关2022年至2029年的销量预测,请参阅轻型汽车销量预测。

    全球轻型汽车销量预测针对的是车重在6吨以下的车辆。

    SUV的市场份额是多少?

    自2000年以来,SUV在96个国家的市场份额从3.5%增长到30%,旅行车、掀背车和轿车的市场份额则相应下降。 了解更多有关市场的信息

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