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Jan 30, 2019 01:03 MINS

An Automotive Minute - Episode 4 Retaining Existing Customers

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Tom Libby

Associate Director of Industry Analysis & Loyalty Solutions, S&P Global Mobility

Focus on existing customers. Three measurable actions that can increase brand loyalty: (1) Finance through captive lender, (2) Service with OEM dealer network, and (3) Certified Pre-owned Vehicles.


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