Customer Logins

Obtain the data you need to make the most informed decisions by accessing our extensive portfolio of information, analytics, and expertise. Sign in to the product or service center of your choice.

Customer Logins
Jun 10, 2019 16 MINS

Fuel for Thought - Episode 5: The Customer Journey

Contributor Image
Melanie Erff

Associate Director, Automotive Advisory Services

The vehicle buyer journey is a rapidly changing landscape as technology, consumer expectations and lifestyle factors evolve including the interaction and relationship with the brand and the dealership. There are key factors that contribute to a customer’s loyalty or defection when they consider purchasing a vehicle – and critical loyalty drivers can vary by brand. As consumers demand an enhanced overall retail experience, customer convenience will likely emerge as a leading retention factor. Join Kristen Balasia and Melanie Erff as they discuss new vehicle buying trends.


SUBSCRIBE:   Apple   |   Stitcher   |   Spotify   |   RSS   |   Google Play
Previous Next

Related Posts

PODCAST Nov 26, 2025 19:23 MINS

Fuel for Thought: Chinese automakers accelerate overseas vehicle manufacturing amid tariff pressures
PODCAST Oct 30, 2025 18:08 MINS

Fuel for Thought: Powertrain system trends in flux as electrification goals meet market realities
PODCAST Sep 16, 2025 30:36 MINS

Fuel for Thought: OEM Pricing Strategy Evolves with Tariff Effects
{"items" : [ {"name":"share","enabled":true,"desc":"<strong>Share</strong>","mobdesc":"Share","options":[ {"name":"facebook","url":"https://www.facebook.com/sharer.php?u=http%3a%2f%2fssl.ihsmarkit.com%2fmobility%2fen%2fpodcasts%2fautomotive%2fcustomer-journey.html","enabled":true},{"name":"twitter","url":"https://twitter.com/intent/tweet?url=http%3a%2f%2fssl.ihsmarkit.com%2fmobility%2fen%2fpodcasts%2fautomotive%2fcustomer-journey.html&text=Fuel+for+Thought+-+Episode+5+The+Customer+Journey+%7c+S%26P+Global","enabled":true},{"name":"linkedin","url":"https://www.linkedin.com/sharing/share-offsite/?url=http%3a%2f%2fssl.ihsmarkit.com%2fmobility%2fen%2fpodcasts%2fautomotive%2fcustomer-journey.html","enabled":true},{"name":"email","url":"?subject=Fuel for Thought - Episode 5 The Customer Journey | S&P Global&body=http%3a%2f%2fssl.ihsmarkit.com%2fmobility%2fen%2fpodcasts%2fautomotive%2fcustomer-journey.html","enabled":true},{"name":"whatsapp","url":"https://api.whatsapp.com/send?text=Fuel+for+Thought+-+Episode+5+The+Customer+Journey+%7c+S%26P+Global http%3a%2f%2fssl.ihsmarkit.com%2fmobility%2fen%2fpodcasts%2fautomotive%2fcustomer-journey.html","enabled":true}]}, {"name":"rtt","enabled":true,"mobdesc":"Top"} ]}
Filter Sort