Harnessing Big Data to Survive an Oil Price Slump

Like any other major industry, the oil and gas (O&G) sector is embracing initiatives to help ease its way through the rapid digital transformation that is defining the 21st century landscape. Harnessing the latest technology helps O&G companies to gain strategic insight, which in turn can help them to proactively respond to crucial industry challenges and act with more prudence in their decision-making. One challenge currently faced by the key industry players is big data. How can the O&G giants analyse the vast amount of data in their business systems? And, how can they deploy information led solutions to deal with market fluctuations, based on this data?

Simply put, big data is a compilation of the data gathered from both traditional (structured data) and digital (unstructured data) sources from within and outside an organization. It refers to all the data that resides in a company's business systems, as well as the plethora of data coming from the web and social networks - sources of information that must be sifted through and analysed before any meaningful action can take place. To better understand the fundamental role of big data in the industry, let us take a closer look at the impact of low oil prices - a major issue to recently hit the oil and gas industry. Oil companies have taken essential steps, including downsizing, to mitigate the impact of falling prices and globally, projects worth around US$ 200 billion were cancelled in the last three years due to the oil price slump. When faced with information about price fluctuations, it's the rigorous analysis of this complex data that can help companies arrive at a better decision and implement the correct strategy to respond to the effects of market fluctuations. Introspection and a thorough review of operational inefficiencies are also a must. Based on data analysis, operators may need to reduce their capital expenditure, look at alternative development solutions, re-tender projects to cut down costs, and push back investment where possible. Manpower reduction, lower expenditure on non-critical field maintenance and the adoption of best-in-class supply chain strategies may also help O&G businesses to streamline their operations. By using big data analysis to calculate what efficiencies need to be made, businesses can optimise production and reduce operational costs by the necessary levels, to survive the tide of low oil prices. To help deploy the above strategies, oil companies are turning to data tools such as sensor networks, algorithms, mobile technology and computing. They can use analytics to fully understand labour rates, competition and market trends, especially important given the volatility in oil prices. Major players can exploit big data to streamline their operational costs and use it to help them anticipate bitwear, optimize rig utilization, and improve recovery factors. With plunging oil prices, large companies are using big data to manage risks, cut costs and increase revenues. Deploying a robust analytics solution helps the oil and gas giants to collate pertinent, timely information and standardize the processes so that the collected data is consistent. In an industry with so many units dispersed geographically, an enormous number of wells and complex supply chain demands, Big data and analytics plays an important role.

Additionally, advanced analytics solutions for O&G firms offer a powerful yet easy way to manage project portfolios. Using the software, they can support project governance and financial planning by analysing costs and scheduling the impacts of mitigation scenarios, model risks, and determining the most-likely completion times. Big data's role in softening the impact of the oil price slump is just one aspect of how high-volume and high-velocity information assets can help the industry. Sophisticated analytics and forecasting tools can be used to produce data-driven decisions for higher profitability. After all, the intelligence provided by this massive aggregate of information could mean the difference between profit and loss.

Going forward, we realize that effective deployment of analytics, Big Data and digital transformation is the way forward for the oil and gas companies to reduce costs in this era of low oil prices and to focus on oil and gas production and exploration in the most optimized way. It will be interesting to see how oil and gas companies can effectively harness big data to manage the current oil price volatility in 2019.

Vinod Raghothamarao is a Consulting Director at IHS Markit.

Posted 22 November 2019