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New Market Entry Solutions

Learn more about New Market Entry Solutions
Build the foundation of intelligence that enables successful entry to emerging markets

Companies expanding their activities into new markets need to account for a range of factors that are critical to their success. Whether you are assessing which markets hold the most opportunity or building a strategy specific to the local business environment, having a wholistic view of the target market is critical for long-term success.

At S&P Global, we take an intelligence-led approach to supporting new market entry by drawing on our leading industry and analytical expertise to provide advisory support to our clients. Our specialists cover 11 industries in unparalleled depth and provide macro and country analysis geared towards identifying risks and opportunities – particularly in emerging markets. Drawing on a strong foundation of intelligence means companies can pursue new opportunities globally with foresight and confidence.

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Unparalleled support across the three stages of new market entry

 

Exploratory – Identifying new investment trends in a region and understanding what opportunity they present for your business

  • Risk scoring and benchmarking for 200+ countries
  • Quantify and compare country risks by sector to accurately benchmark opportunities
  • Identify and compare global business growth opportunities, measure industry performance, and quantify market risk in over 200 geographies
  • Compare country-level industrial data across a region
  • Explore the ways in which global political and economic trends will shape opportunities in your industry

 

Pre-entry – Diving deep into a specific market to size the opportunity, your competition, and the risk-to-reward

  • Identify and size and high-potential markets
  • Identify key stakeholders, competitors, and risks in a market
  • Map the macroeconomic and industry development scenarios for your market

 

Post-entry – Identifying new growth opportunities and dealing with unanticipated crises and challenges

  • Examine potential opportunities for your business in new market segments or through expansion into regional markets
  • Improve your relations with local stakeholders and the public by communicating the benefits of your activities to the local market
  • Get to grips with unexpected emergent security, political and economic risks

Case studies

Exploratory

Challenge:

A global commodities producer wanted to understand how to best position the company’s global strategy in the aftermath of the Covid-19 pandemic, and in particular to understand the opportunities and risks for the business in its key regions.

Solution:

Our commodities experts, macroeconomists, and regional specialists held several collaborative workshops to build scenarios for the business assessing opportunity and risk in relation to global trends such as increasing trade barriers, regulation, political decoupling and economic recovery from the pandemic.

Pre-entry

Challenge:

An international telecommunications company needed a comprehensive assessment of the economic, social and political trends driving large scale infrastructure projects in Turkey’s mobile market.

Solution:

A multi-disciplinary project team delivered a report and expert-led workshop setting out the full spectrum of commercially relevant risks and drivers that were built into the client’s market entry strategy for the country.

Post-entry

Challenge:

An energy consortium operating in a West African country was engaging with local industry and government stakeholders as part of a bid to expand its operations, and needed insight on how best to present their current activities and plans to position themselves for future work opportunities.

Solution:

We brought together technical energy and economics expertise to model the social and economic impact of the client’s operations to date, and created a presentation and plan for how the consortium could use that data in its engagement with local stakeholders.

Research and Analysis
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Blog Dec 19, 2024

Global economic outlook: December 2024
Blog Dec 12, 2024

Fishing for CHPIs: Trade flows adapt to sanctions on Russia
Blog Dec 10, 2024

Power plays: Themes for 2025
Blog Nov 25, 2024

Trade flows adapt to sanctions on Russia
Podcasts
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PODCAST Sep 26, 2024 29:57

Previewing the 2024 Inland Distribution Conference
PODCAST Sep 19, 2024 24:24

The Decisive | Ep. 14 - India's Demographic Dividend
PODCAST Sep 14, 2024 20:38

The Decisive | Ep. 15 - PMI in Focus: Trade trends and political uncertainty
PODCAST Sep 07, 2024 37:55

The Decisive | Ep. 13 - How US Monetary Policy Works
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