Autology: What do American millennials want in a car?
In this week’s episode of Autology, S&P Global Mobility experts discuss what American millennials want in their vehicles. As the largest generational group in the US, we take a look at what makes millennials an important consumer segment, as well as what features and technology are of most interest.
We look at how COVID-19 has impacted millennials’ purchasing behavior and the vehicle buyer journey, as well as how this segment has set the stage for younger generations.
What are the drivers and deciding factors for a new vehicle purchase beyond the technology? How are these consumers impacting growth trends like electrification and the adoption of electric vehicles?
Tune in to find out the answers, and much more!
We’d love to hear your thoughts on this episode at our autology@ihsmarkit.com email, and you can find out much more across the autotechinsight.ihsmarkit.com website.
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